TMIT is driving production of multimedia development of stories to improve patient safety in hospitals. Certain broadcast programs will be shown globally, and then will be made available to hospital leadership and front-line performance teams. Stories will include consumers, front-line caregivers, clinical and non-clinical leaders of hospitals, and international subject matter experts. The series of "arc to action" stories will be told to inspire both community and hospital leaders to act locally.
The goal is to save lives, save money, and deliver value to the community through extraordinary impact by improving ordinary things.
Chasing Zero: Winning the War on Healthcare Harm trailer.
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National Press Club: April 12, 2010: Dennis Quaid referred to the documentary in his speech.Click here to view the video of the National Press Club speech.
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TMIT-Discovery Patient Safety Documentary Chasing Zero: Winning the War on Healthcare Harm
We are creating inspirational documentaries highlighting "extraordinary impact through ordinary things." They will be hosted by movie actor Dennis Quaid, who will use the story of his twins near-fatal medical error as a way of engaging audiences. A series of short "arc to action" stories will be told. Each story will open with a challenge and then tell how caregivers overcome such challenges with practices that everyone can adopt. The target demographics are consumers and hospital leaders. The objective will be to inspire the audience to act in their own communities or at their own hospitals.
A made-for-TV documentary, 55 minutes long and entitled Chasing Zero: Winning the War on Healthcare Harm, is being shown four times globally beginning April 2010 on the main Discovery Channel. After it has aired, a commercial-free DVD will be produced and distributed for free to all U.S. hospitals by TMIT, and will be sent to the chairmen of the governance boards and their CEOs. A second hour of content composed of digital short stories and concept messages will be added to the DVD.
Once the broadcast version has been aired and DVDs are distributed, access to additional media will be made available through the TMIT and Discovery websites.
Topics include leadership, medication management, healthcare-associated infections, health-information technologies, and high performance solutions.
Terrific front-line caregivers, subject matter experts, and leaders who are wonderful role models from healthcare, government, community, and quality organizations will tell their stories.
The consumer target audience for the documentary are CFOs – the "Chief Family Officers" in our communities: women between 20 and 70 years of age, who make more than 70% of the healthcare decisions in America. One in four citizens is caring for someone else, and 80% of the caregivers are women.
The hospital leadership audience members are governance board members, administrative leaders, and clinical leaders dealing with today’s challenges of investing in patient safety in the face of shrinking resources.
The funders of the documentary include GE Healthcare and the Denham Family Fund.
The global premiere was in Nice, France, on April 22, 2010, at the Nice Acropolis during the International Forum hosted by the BMJ Group and the Institute for Healthcare Improvement.
Most patient safety documentaries and stories delivered through mass media either provide a very depressing and sobering picture of U.S. healthcare, or highlight technological breakthroughs that are unavailable for front-line hospitals. This documentary is intended to be a call to action for everyone by providing real-world opportunities to improve today, rather than to wait until tomorrow.
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